Our house Shopify theme. One codebase we install everywhere, so a new shop goes from empty to on-brand in an afternoon instead of a fortnight.
Download the themeaurelia-1.1.0.zip · 2.75 MBAurelia is a normal Shopify theme — install it, then customise it in Online Store → Themes → Customize like any other. Nothing here needs code.
What makes it ours is the section library. Alongside Shopify's standard blocks there are 39 sections built for how we actually sell: shoppable lookbooks, size guides, delivery estimates, bundle pricing, trust badges. Every one is editable in the theme editor.
The Dawn sections you already know — slideshows, featured collections, rich text.
Carried over from Ascendify so nothing we relied on was lost.
Listed below. These are the ones worth learning.
In the theme editor, click the settings icon in the left sidebar, scroll to the bottom and open Theme style. Picking one changes fonts, colours and button shape across the entire store in one click.
| Style | Font | Feel |
|---|---|---|
| Dawn | Assistant | Shopify's plain default. Neutral starting point. |
| House of CB | Assistant | Deep wine buttons. Glamorous, occasion-wear. |
| Reformation | Jost | Pure black and white, square corners. Minimal. |
| Anthropologie | Nunito Sans | Warm cream and teal, softly rounded. |
| Free People | Karla | Cream and charcoal. Relaxed, boho. |
| Urban | Archivo | High contrast, oversized headings. |
| Parke | Archivo | Navy, bold uppercase. Clean and sporty. |
| Outfit | Archivo | Bright red on oatmeal. Loud, graphic, streetwear. |
| J&Co | Outfit | Charcoal, blush and gold. Fine jewellery. |
| Lanes | Fraunces + Jost | Cream and champagne, serif headings. Traditional, high-end. |
| Palo Alto | Roboto Mono | Mono uppercase, rounded buttons. Technical, product-led. |
The last four are newest. Outfit is for a loud, graphic brand. J&Co and Lanes are both jewellery, pulling in opposite directions — J&Co is modern and minimal, Lanes is traditional and serif. Palo Alto suits gear and hardware more than clothing.
Switching style overwrites the colour and font settings you've set, so choose the closest style first, then fine-tune. Shopify warns you about this when you switch — the warning is accurate. Switching never touches products, pages or images. Only the look.
Aurelia ships deliberately blank on anything store-specific, so it can't carry one client's details onto another's site.
Add any with Add section in the theme editor. Names below are exactly what you'll see.
| In the editor | Use it for |
|---|---|
| Hero (houseofcb) | Full-width image hero. Works with no heading at all — let the photo carry it. |
| Editorial (reformation) | Alternating image-and-text rows. Good for a story or seasonal drop. |
| Tiles (anthropologie) | Dense grid of category tiles. Best with lots of collections. |
| Shop the Look | Clickable dots pinned to a photo, each linked to a product. |
| Complete the Look | "Wears well with" row. Pick the products yourself — it doesn't guess. |
| In the editor | Use it for |
|---|---|
| Community (parke) | Grid of customer photos, each taggable to a product. |
| UGC Video Spotlight | One customer video next to their quote and rating. |
| Floating Comments | Customer quotes drifting over a background. |
| Press Logos | "As seen in" logo strip. Static or scrolling. |
| Spin Message | Rotating one-liners. You write each line. |
| In the editor | Use it for |
|---|---|
| Payment Methods | Accepted-payment icons. Reads the store's real settings. |
| Secure Checkout | Padlock reassurance bar, optionally with payment icons. |
| Money Back Guarantee | Guarantee or returns promise as a card. |
| Delivery Box | Delivery dates, cash-on-delivery and exchange terms. |
| Shipping Badge | Short shipping promise with a van icon. |
| Award Badge | An award or accolade. |
| In the editor | Use it for |
|---|---|
| Free Shipping Bar | Live progress to the free-shipping threshold. |
| Bundle Offer | Buy-2-save-10% tiers. Prices calculate themselves. |
| Gift Box | Free-gift showcase with an optional scratch-to-reveal. |
| Gift Bar | Slim gift-promo strip. |
| Low Stock Alert | Remaining stock. live or manual |
| Selling Fast | Urgency pill. live or manual |
| Timed Discount | Countdown, one-off or recurring. live or manual |
| Marquee Banner | Scrolling strip for shipping and payment promises. |
| In the editor | Use it for |
|---|---|
| Sticky Add to Cart | Buy bar that follows the customer down the page. |
| Size Guide | Measurement table in a popup. One row per size. |
| Product Videos | Swipeable row of product clips. |
| Price with Badges | Price with a discount badge. live or manual |
| Product Name Badge | Product name as a small label. |
| Notice Box | Highlighted note, e.g. pre-order timings. |
| Fabric & Care | Composition and washing symbols. Cuts "what's it made of?" emails. |
| Model & Fit | Model height and the size they're wearing. The single biggest returns saver. |
| Back in Stock | Waitlist for sold-out items. Appears only when the variant is actually sold out. |
| Recently Viewed | Products this shopper already looked at. Stays in their browser, never on our servers. |
| FAQ (rich results) | Question accordion that also feeds Google's FAQ snippets. Same answers, two jobs. |
Built for stores where someone needs to be sure before they commit. Useful well beyond jewellery — 360 Spin suits any product people want to turn over in their hands.
| In the editor | Use it for |
|---|---|
| Ring Size Finder | Shopper holds a bank card to the screen to calibrate it, then matches a ring against a true-size circle. No printing, no app. |
| 360 Spin | Drag to turn a product all the way round. One image per frame, in order — 24 to 36 frames is smooth. |
| Engraving | Customer adds engraving text; it arrives on the order and the packing slip. product pages only |
Ring Size Finder works because every bank card on earth is the same size — 85.6mm, an international standard. Tell the customer to use any card in their wallet; they don't need a ruler, and it doesn't matter which bank.
Engraving hides itself when it can't find a product form on the page, so it never collects text that would go nowhere. If you add it and see nothing, you're on the wrong template — it belongs on a product page.
| In the editor | Use it for |
|---|---|
| Brand Typography | advanced Changes fonts for one page only. Leave it alone unless asked. |
Low Stock Alert and Selling Fast read the store's actual inventory. Price with Badges works the saving out from the real compare-at price. Timed Discount counts down to a real deadline.
If the store doesn't track stock, or a product has no compare-at price, those sections would show nothing — so each has a manual mode where you set the number. Use it when the real data isn't there.
| Section | Manual setting | What to put in it |
|---|---|---|
| Low Stock Alert | Mode → Static | Set Number to show to the stock you actually have. |
| Selling Fast | Only when low → off | Shows your message on every product. |
| Price with Badges | Was price (manual) | The price it genuinely used to sell at. A real compare-at always wins. |
| Timed Discount | Repeat → Daily / Weekly | For an offer that really does reset — e.g. a weekly sale ending Sunday 23:59. |
A manual number is still a claim to a customer. "Only 3 left" on a product with 400 in stock, or a "was" price the item never sold at, is what gets a store reported and can breach consumer law — and shoppers spot it faster than you'd expect.
The recurring countdown is built so every visitor sees the same clock reach zero at the same moment. It is not a timer that restarts each visit. If someone asks for that, send them to Abrar.
Complete example pages, one per theme style. Use them two ways: to see what a style looks like fully dressed before you commit to it, and to copy a section arrangement that already works. Create a page, then pick one from the Theme template dropdown.
| Template | Character |
|---|---|
| demo-houseofcb | Image-led, almost no text. Also the default homepage. |
| demo-reformation | Sparse black-and-white. Square buttons, wide tracking. |
| demo-anthropologie | Warm cream and teal, dense category browsing. |
| demo-freepeople | Cream and charcoal, lookbook-led. |
| demo-urban | High-contrast, bold, youth-facing. |
| demo-parke | Navy, uppercase, community photos front and centre. |
| demo-outfit | Red on oatmeal, bundle pricing, street photos. |
| demo-jco | Modern jewellery. Shows the ring sizer and engraving in place. |
| demo-lanes | Traditional jewellery and watches. Serif, cream, FAQ accordion. |
| demo-paloalto | Gear and hardware. Shows 360 Spin in place. |
The photos in these demos are hotlinked from the real brands each style is named after. That is other people's product photography. It is fine sitting on a draft theme you're showing someone internally. It is a copyright problem the moment it appears on a client's live store.
Use a demo to decide a layout, then rebuild it with the client's own images. If you're unsure whether an image is a placeholder, assume it is.